Playtime with purpose
We’re obsessed with knowing more and building the best.
Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.
The creation of Lovevery began with Jessica, Rod and an idea.
Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.
Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!
Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.
The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)
Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.
Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!
Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.
In the News
I never thought much about my baby's play mat — until I discovered this one
It's playtime with purpose, grounded in science. (Plus, the sustainably sourced wooden legs and gorgeous watercolor design are tailor-made for Instagram.)
You might still be thinking, "It's just a play gym!" I promise you this one is so much more — it's both beneficial for babies and profoundly helpful for today's eager parents. Read on to better understand why.
A new baby gym sold by this Boise startup aims to promote your infant’s development
Idaho Business Review
A new venture in Boise for Happy Family co-founder
Jessica Rolph, who co-founded an organic baby food company that sold for $230 million, has launched another company targeting the early childhood market, this time in Boise. Rolph’s new company, Lovevery, will sell a multipurpose Play Gym toy designed to encourage learning at different stages in a child’s early development.
Lovevery Press Release
Lovevery simplifies early learning for babies with The Play Gym
Today, Lovevery debuted The Play Gym, transforming a long-standing baby registry item into a platform for science-based early learning. The Play Gym by Lovevery is built to be essential for every learning stage in the first year, providing babies with what they want to see, touch, and do as their brains and bodies develop and sense of self starts to emerge. Thoughtfully designed by child development experts, The Play Gym is grounded in science for playtime with a purpose.