Playtime with purpose
We’re obsessed with knowing more and building the best.
Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.
The creation of Lovevery began with Jessica, Rod and an idea.
Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.
Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!
Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.
The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)
Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.
Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!
Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.
In the News
Time Magazine Best Inventions 2018 - Toys That Evolve With Your Baby
To a baby, a toy is more than just a toy—it’s a tool that can be instrumental to early brain development, so long as it’s deployed correctly. That’s the thinking behind Lovevery Play Kits, which are designed to engage babies at every stage of development. The 0-to-8-week kit, for example, includes cards with high-contrast black and white images for visual stimulation; the 7-to-8-month kit includes a simple puzzle to develop motor skills and problem-solving. (Parents can buy an individual two-month play kit for $80 or subscribe for $36 per month to get recurring shipments.) “There is something magical about a toy if it’s done right, because it can help clue the parent into what the baby is hungry to do,” says Jessica Rolph, who co-founded Lovevery with her friend and fellow parent Roderick Morris, in consultation with a cadre of experts. Eventually, they envision a line of products targeting kids through age 6.
Lovevery Baby: the Beautifully Curated Toy Box Subscription by Developmental Stage
Pretend for a moment you have a personal shopper for your baby — who also happens to have amazing taste and a degree in developmental psychology. Well that’s basically what you get with Lovevery Baby, a new subscription service that curates and ships stunning, carefully selected baby toys for each stage of development in the first year.
27 Subscription Boxes for Every Kid in Your Life
# 9. Lovevery Baby Play Kits ($36+/month): This subscription service will send you expert-approved developmental activities and experiences that grow with your baby. Every other month, you’ll get a box is designed specifically for their age (ranging from 0-12 months) that will help them play and work on their motor, sensory, and problem-solving skills.
Lovevery's Commitment to Playtime With Purpose
How Lovevery is streamlining the lives of overwhelmed parents.
It's time to stop toying around with playtime. Lovevery's Jessica Rolph joins Cheddar to discuss her company's science-based approach to baby products and toys.
I Thought All Baby Toys Were Essentially the Same . . . Until I Found This
Lovevery, a company that designs play products for parents, introduced Play Kits, a subscription-based system of science-based toys for a baby's first year. Parents sign up and receive a box every other month that focuses on age-appropriate development. Each kit comes with a guide and a smattering of toys and gizmos that are compatible with your child's age (and it's all backed by research). I no longer worry about her development because I feel like someone's guiding me. And that makes me a confident parent.