Playtime with purpose
We’re obsessed with knowing more and building the best.
Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.
The creation of Lovevery began with Jessica, Rod and an idea.
Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.
Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!
Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.
The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)
Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.
Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!
Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.
In the News
9 Must Have Products For Baby Number 2
You’ll soon find that anything that is meant for your newborn, your toddler will have a sudden desire to have it – especially with toys! When it came to a play gym for baby #2 we wanted something that would help our newborn explore new sights, sounds and feels but also something that would hold the attention of our toddler. Having both kids entertained at the same time is the holy grail! So, when we came across the Lovevery Baby play gym, we knew it was a must. It’s larger than most play gyms so it can easily accommodate both kiddos and is made using sustainable wood instead of plastic – so, it will sustain the wear and tear of toddlers and babies. Our favorite thing about it though is they have designed the mat based on research about what best stimulates babies at different stages during the first year of their lives. With all different activities and accessories, there are plenty of opportunities for your toddler to play and engage with their younger sibling!
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A research-backed play gym
“A whole year of play in one box.” Yes, please 🙋 This newly released, research-backed play gym is all you’ll need for baby’s first year—and beyond.
It features removable accessories like a high contrast Montessori ball and a wooden batting ring, a system of interchangeable cards, five development zones to reveal (or conceal) to prevent overstimulation, and even a cover to turn it into a hideout for imaginative play. It’s playtime with a purpose.
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We've seen a lot of play gyms in our time, but never one quite like this. Designed by baby development experts, Lovevery's The Play Gym has five development centers that simultaneously keep Baby entertained while not overstimulating them. Lovevery has thought of every tiny detail, from high-contrast objects that a young baby's eyes could easily focus on, to wooden grasping toys to develop motor skills, and objects that were designed to be used as safe teethers. It also comes with various card sets that can be swapped out as Baby grows.
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Alex Apatoff, Deputy Style Director: When I was pregnant, I only registered for beautiful things that would fit into my decor. Then the baby came, and I realized the reason most baby gear is so hideous is because babies love that stuff. Somehow, Lovevery managed to combine "babies go bonkers for this" and "I can have this in my house without cringing" with their genius play gym. It has about a million super-clever features your standard mat doesn't.
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A Head Start On Playtime.
The Lovevery Play Gym boosts baby’s development with sensory-engaging toys and activities. It’s designed by the co-founder of the Happy Family brand, who knows a thing or two about giving a baby the best beginning. $140 at loveverybaby.com.