Playtime with purpose
We’re obsessed with knowing more and building the best.
Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.
The creation of Lovevery began with Jessica, Rod and an idea.
Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.
Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!
Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.
The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)
Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.
Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!
Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.
In the News
2017 Holiday Gift Guide: Baby & Mama-to-Be
We've seen a lot of play gyms in our time, but never one quite like this. Designed by baby development experts, Lovevery's The Play Gym has five development centers that simultaneously keep Baby entertained while not overstimulating them. Lovevery has thought of every tiny detail, from high-contrast objects that a young baby's eyes could easily focus on, to wooden grasping toys to develop motor skills, and objects that were designed to be used as safe teethers. It also comes with various card sets that can be swapped out as Baby grows.
From the Cutest Baby Shower Gift to the Best Maternity Wear: What PEOPLE Moms Are Loving Right Now
Alex Apatoff, Deputy Style Director: When I was pregnant, I only registered for beautiful things that would fit into my decor. Then the baby came, and I realized the reason most baby gear is so hideous is because babies love that stuff. Somehow, Lovevery managed to combine "babies go bonkers for this" and "I can have this in my house without cringing" with their genius play gym. It has about a million super-clever features your standard mat doesn't.
Stroller Traffic - City Moms, Expert Advice
A Head Start On Playtime.
The Lovevery Play Gym boosts baby’s development with sensory-engaging toys and activities. It’s designed by the co-founder of the Happy Family brand, who knows a thing or two about giving a baby the best beginning. $140 at loveverybaby.com.
The Best Gifts to Get Kids of Every Age, from 0-15
The holidays are a time to ask yourself deep questions, like, for example: Why did everyone I know have to have so many damn kids? Since you have fewer than five seconds to shop this year, look no further than the below gift list. Then go ahead and check off everyone from your newborn niece to your teenage neighbor. Ah…now you can get back to loving humanity.
Ages 0-1: Play Gym
Well Rounded - Modern Pregnancy + Urban Parenting
City Baby Registry Picks - 15 things that will make parenting in the city easier.
We love this brand new spin on the age-old activity center, especially for city living. Lovevery’s version has a full year’s worth of playtime built in, including 5 development zones on the Play Mat that reveal or conceal to prevent overstimulation and promote brain and motor skill development. It’s crafted using FSC-certied wood and organic cotton mouthable accessories, and it even includes a Play Guide with inspiration and stage-based activities from child development specialists. Smart.