Playtime with purpose

We’re obsessed with knowing more and building the best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Our Story

The creation of Lovevery began with Jessica, Rod and an idea.

Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)

Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!

Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Laurie Dewan

    Laurie is Vice President of Research Insights and Data at BabyCenter, which reaches more than 45 million moms and dads monthly.

  • Katherine Barrett

    Katherine is a professor of Occupational Therapy at St. Catherine’s University. A certified occupational therapist, her academic work and practice focus on developing sensory awareness and motor skills in young children.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

In the News

Articles & Press Releases

A Parents' Choice Gold Award Winner: The Play Gym by Lovevery

Rarely do we cite packaging claims. But The Play Gym is indeed, "a whole year of play in one box."

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NASIBA REVIEWS LOVEVERY’S PLAY GYM

I know I get excited about a lot of things when it comes to products for kids, but the Lovevery Play Gym is seriously amazing. Created by mama of three, Jessica Rolph, and dad of two, Rod Morris, this play gym is on a mission to help your tot reach important milestones, while bringing style into his or her play space. Designed by a team of academics, researchers and practitioners, the Lovevery Play Gym is simple, sleek and one of the most versatile products you can get for your tot.

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11 Mother's Day 2018 Gifts For New Moms That They'll Actually Appreciate

A Mensa-Worthy Play Gym

If your friend is a new mom with an active baby, this play gym is going to change her life. It keeps a teething baby soothed, an energetic baby entertained, and a curious baby engaged, plus it's 100 percent baby safe.

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Award for High Design Quality: Lovevery Receives Red Dot

JURY RECOGNIZES SOPHISTICATED APPROACH, CHARMING DESIGN

“The play mat with activity arch links a sophisticated pedagogical functional and learning concept with a charming, colourful design and facilitates a good deal of diversification in the nursery,” said the Red Dot jury in its statement on The Play Gym winning in the category of Product Design: 2018.

Lovevery has taken the research on what experiences are most useful to babies and created a product that simplifies a science-based approach for new parents. The Play Gym's patent-pending design is fully informed by developmental science, and the stage-based play guide included with it provides a full year of play and activities for parent and baby.

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What Do I Do With This Newborn Except Stare At The Cute And Feel Overwhelmed?

The Play Gym in so many ways feels like it was created by angels who totally get it — new moms need unbiased, developmentally appropriate guidance and they want it to come in a package their kids will love and play with for more than two seconds.

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