Playtime with purpose

We’re obsessed with knowing more and building the best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Our Story

The creation of Lovevery began with Jessica, Rod and an idea.

Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)

Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!

Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Laurie Dewan

    Laurie is Vice President of Research Insights and Data at BabyCenter, which reaches more than 45 million moms and dads monthly.

  • Katherine Barrett

    Katherine is a professor of Occupational Therapy at St. Catherine’s University. A certified occupational therapist, her academic work and practice focus on developing sensory awareness and motor skills in young children.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

In the News

Articles & Press Releases

Well Rounded - Modern Pregnancy + Urban Parenting

City Baby Registry Picks - 15 things that will make parenting in the city easier.

We love this brand new spin on the age-old activity center, especially for city living. Lovevery’s version has a full year’s worth of playtime built in, including 5 development zones on the Play Mat that reveal or conceal to prevent overstimulation and promote brain and motor skill development. It’s crafted using FSC-certied wood and organic cotton mouthable accessories, and it even includes a Play Guide with inspiration and stage-based activities from child development specialists. Smart.

Read more...

POPSUGAR Moms

I never thought much about my baby's play mat — until I discovered this one

It's playtime with purpose, grounded in science. (Plus, the sustainably sourced wooden legs and gorgeous watercolor design are tailor-made for Instagram.)

You might still be thinking, "It's just a play gym!" I promise you this one is so much more — it's both beneficial for babies and profoundly helpful for today's eager parents. Read on to better understand why.

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KTVB.com

Boise startup Lovevery celebrates product launch

BOISE - Inside Boise’s Trailhead creative space, local startups work together to launch their products. Wednesday was launch day for one of those startups, Lovevery, which soon hopes to have their product in stories nationwide.

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Idaho Statesman

A new baby gym sold by this Boise startup aims to promote your infant’s development

If you have or expect a baby, a Boise mother who cofounded a successful organic baby-food business has a new product to sell you, one designed to foster your infant’s development.

Idaho Business Review

A new venture in Boise for Happy Family co-founder

Jessica Rolph, who co-founded an organic baby food company that sold for $230 million, has launched another company targeting the early childhood market, this time in Boise. Rolph’s new company, Lovevery, will sell a multipurpose Play Gym toy designed to encourage learning at different stages in a child’s early development.

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